Social media started out as a way to connect people. However, today it has become a go-to destination for businesses. Whether you own an online business or an offline one, you can’t afford to not have a social media presence.
With over 2 billion active users on Facebook and another 800 million on Instagram it would be stupid not to use your social media to express the character of your business, while inviting others to enjoy everything that your business has to offer.
Step 1: DefineYour Brand
#Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
What is your company's mission?What are the benefits and features of your products or services?What do your customers and prospects already think of your company?What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.
Step 2. Interact With Your Audience
Once you’ve gathered some followers, you can start posting helpful content on your accounts. However, simply posting content with links or media won’t help you grow your social media presence. You really need to interact with your audience to start grabbing their interest. Make sure that you respond to their posts or reply to them when they comment on yours.
The idea is to connect with your audience and make them feel connected to your brand. Only when your audience feels connected to your brand will they want to learn more about it.
Once they feel connected to your brand, they may even visit your website or read more of your posts. Starbucks, for example, interacts with their customers frequently on Twitter. This helps them gain traction and improves their social media presence.
Step 3. Conduct Events
Events are a great mode to spread awareness about your brand. You can use your own hashtags and social media handles on your printed materials or signage. This can help grab the attention of the audience of the events.
You can get as creative as you want to, and promote your hashtags and social media accounts at events. This can help you get traffic to your social media profiles and thus grow your social media presence.
Step 4. Post Regularly
Posting regularly on social media is a great practice. This can help grab the attention of your followers and target consumers.
However, the frequency of posting content is equally important. Post too rarely and your audience might start losing interest thinking that your profile isn’t active enough. Post too often and they might feel like you’re spamming them.
You need to find the perfect balance and then post consistently. This can ensure that your audience gets information at regular intervals and can increase your social media presence. If needed, you can also schedule posts in advance so that they get posted at the optimal times.
While posting, don't forget to use hashtags. As hashtags are used to bring together similar content under one roof. However, make sure that you don’t overuse hashtags and load your posts with them. This can make your posts look spammy and may harm your social media presence.
Step 5 Paid Promotions
If you’ve tried all of the different ways to try to gain social media presence organically, you can move on to paid promotions.
Nearly every social media platform has the option to run advertisements. Using these advertisements, you can reach a highly targeted audience on social networks.
You can target people based on location, demographics, and interests. Based on your target audience, you can then enter the details while creating your paid promotion. This can help you effectively target the right people and get higher engagement and conversions.
There’s a lot you can do with paid promotions. You could run promotions to increase your page likes, boost engagements, get link clicks, or even drive sales. Paid ads can help you harness the true power of social media and grow your social media presence.
The best part about paid promotions is that they are often cheaper than other types of marketing. So you can use them to promote your business when you have a tight budget.
Growing your social media presence may seem like a daunting task at first. However, if you follow these tips with dedication, it is a task you can conquer. It’s important to engage with your audience often and take care of their pain points. Additionally, you should motivate them to share your content and even create content that is worth sharing.